Both designer and musician sat down to discuss their very personal connection to the cause.
The campaign also highlights the great work done by Memorial Sloan Kettering Breast Examination Center of Harlem, to which proceeds of McCartney’s design will go. Keys also lost her mother to breast cancer, which she reveals in a video clip alongside McCartney.
Alicia Keys poses in Stella’s Ophelia Whistling Lingerie Set in poppy pink, which serves as a “reminder for all women to keep healthy and get regular breast checks”.
“I’ve never really shared this but my mother is a breast cancer survivor”, Keys shared on Instagram.
The Township of Scotch Plains will host its annual 1 Mile Walk for Breast Cancer on Saturday, Oct. 14 with check-in starting at 8:30 a.m. on the Alan Augustine Village Green next to the Municiple Building on Park Ave. “Sadly, I lost my mother to breast cancer 19 years ago”.
Sales of the pink-hued Ophelia Whistling set will also benefit the Linda McCartney Centre in Liverpool, which offers some of the most advanced and innovative cancer treatments available. “I don’t think I’ve ever got to really share that story, so this is important to me”. She didn’t meet my children. “And we really are here today to talk to you to raise awareness”, added Stella.
“That’s right”, says Alicia. “And to start a conversation and to break the taboos and to really encourage everybody to get checked”, Keys concludes. As a woman of colour, awareness about the importance of early detection is vital.
Statistics have shown that African American women have a 42 percent higher chance of breast cancer mortality than caucasian women.