By adding support for 4K content, Apple joins competitors such as Roku in offering super-high definition quality for shows and films. The Apple TV 4K only supports H.264, HEVC (H.265), and MP4 video formats for streaming and 4K videos on YouTube are streamed in the VP9 format, which isn’t supported by the new device.
As such, buyers of Apple’s upcoming iPhone X can be assured they’ll be able to utilise their HRD-ready device with the popular streaming service.
In his review, Carnoy noted that while the Apple TV 4K has some nice features, many televisions featuring 4K resolution “have perfectly good on-board apps”, like the Apple TV 4K. Apple allows you to download a rental on one device and stream it on another: for example, you could rent something to watch on a flight and download a copy to your iPhone 8, then switch over to streaming the remainder to your Apple TV when you get home. This is because the device now doesn’t support Google’s VP9 codec, relying instead on H.264/HEVC. It comes with 4K HDR 10 support along with Dolby vision.
This seems a bit disappointing for those who are expecting to experience 4K content from the iTunes Store.
In addition to this, there are several other features available on the Apple TV 4K as well.
Apple had not mentioned HDR display support for its 2017 iPhones and iPads, so it’s questionable whether true HDR will be in play. Perhaps this was an early sign that 4K iTunes movies aren’t actually downloadable.
It appears the only guarantee customers have is downloading an HD copy of purchased movies to their devices. This is why it was a pleasant surprise to find out last week that 4K movies would be priced the same as Full HD movies on iTunes, which is what Apple really wanted.
This restriction is on all 4K content, not just on titles previously purchased.
Sure, the Apple TV 4K offers some extra bells and whistles, like being able to control your smarthome, download third-party apps (like Panna, a cooking app, or Zova, a fitness app), or view iCloud library photos on the big screen.