While promoting Face ID, Apple Marketing Chief Phil Schiller said the company used more than 1 billion pictures to train its facial recognition algorithm. Touch ID which was first introduced through the iPhone 5S in 2013, disappeared from the iPhone X.
Despite that, some questions still remain. “In other words, Face ID worked as it was created to”.
“To offer clarity to the millions of Americans who use your products, I ask that you provide more information on how the company has processed these issues internally, as well as any additional steps that it intends to take to protect its users”, Franken wrote in the letter.
Franken is the Chairman of the Senate Judiciary Subcommittee on Privacy, Technology and the Law. Apple had refused to comply with agencies’ request to engineer a way around the iPhone’s security measures, saying that doing so would set a risky precedent.
It only took one day after Apple revealed its new flagship iPhone X, equipped with the latest facial recognition software, that it was criticized in regards to its privacy.
The small incident has been circulated on the internet widely, and the company has been reportedly giving the explanation as to why the Face ID failed to recognize Federighi’s face during the presentation. Apple spends a lot of time and efforts behind a new technology and they only pass it to customers until it works perfectly, as has been the case with previous iPhones and other Apple devices.
Apple announced its iPhone X, 8 and 8 Plus at a launch event on Tuesday night at a launch event in the Steve Jobs Theatre in Cupertino.
Can Apple extract Face ID data from a device, will Apple ever store Face ID data remotely, and can Apple confirm that it has no plans to use faceprint data for purposes other than Face ID?
The Face ID will learn your face, so every time you glance at the iPhone, it detects your face – even in the dark. But the reliability of the infrared scanning tech will be hard to determine until we’re able to spend more time with the new iPhone; the sheer ergonomics of using a face-scanning system are likely to annoy some users; and the privacy implications of the tech are somewhat murky.
However, the demonstration of its facial recognition feature, named Face ID, went awry. “If your eyes are closed, if it’s not lined up, it’s not going to work”, the Apple executive added.
He said: ‘We worked to make sure it can’t be fooled by photographs, and worked with Hollywood teams to make sure masks don’t even work’. Craig then had to use another phone to continue the demo. And, just as Microsoft did in going from Windows 8 to Windows 10, Apple made a decision to skip a generation in its device numbering system, going straight from the iPhone 8 to the iPhone X (pictured above and pronounced “ten”).
“Not to get too dystopic but Face ID is the normalization of facial recognition tech”, University of California-Davis law school professor Elizabeth Joh noted today on Twitter.