The Cook County Board considers repealing the controversial penny per ounce pop tax tomorrow and President Toni Preckwinkle’s press conference today to defend it backfired.
Commissioners against the tax must have nine votes to suspend it.
New polling suggests that Cook County residents don’t believe what pro-soda tax ads are saying about the health motivation behind the county’s new sweetened beverage tax. Proponents have touted the health effects of sugary beverages more than the revenue raised, but Preckwinkle’s comments seemed to touch on both areas.
A poll conducted September 7-8 by We Ask America sought to study the efficacy of $5 million worth of ads paid for by former New York Mayor Michael Bloomberg. An aide told the Sun-Times that Bloomberg is willing to spend “whatever it takes” to ensure the political survival of those who baked the tax.
County commissioners are feeling the pressure from the Illinois Retail Merchants Association and the Illinois Restaurant Association. The penny-per-ounce tax on sugary drinks went into effect August 1 in Cook County.