We can’t wait for their new brand to hit Target!
The first collection will arrive in stores on November 5.
According to the press release, the brand’s first collection, “reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches”. While details (and photos) are still limited, we do know that the line will span tabletop, home decor and gifts. The endeavor will last multiple years and seasons.
“At the core of the Magnolia brand is the desire to make homes attractive, but with a focus on family and practicality”.
The interior designer guru has been working with Target’s top-notch design team to create the “gorgeous” pieces.
A key element of Magnolia’s partnership with Target is a core value of giving back. Since Target first opened its doors, the company has given five percent of its profits to local communities, totaling millions of dollars each week.
It’s called Hearth & Hand with Magnolia, and Chip says Jo’s calling the look “modern farmhouse”.
A partnership between Target and one popular HGTV couple will bring an exclusive line to the popular retailer just in time for the holidays. Jo has been busy designing a dining room at Target House, which serves families whose kids are being treated at St. Jude Children’s Research Hospital in Memphis. Guests are invited to join the conversation on social media using #HearthAndHand.