HC restrains Patanjali’s ad hitting Dabur chyawanprash

Earlier, Reckitt Benckiser filed a case against Ramdev’s firm Patanjali over downgrading its soap brand-Dettol in its commercials.

Consumer goods major RB (earlier Reckitt Benckiser) has secured an “ad interim injunction” from the Delhi High Court against Patanjali’s soap advertisement on television, which it said disparaged its brand Dettol.

On Monday, the Bombay High Court had stayed Patanjali’s advertisements mocking soaps till September 18.

This comes after its rival brand Dabur filed a case against Patanjali, alleging that Patanjali’s commercials disparaged its product. Patanjali can not broadcast its advertisements till the next hearing on September 26, PTI reported. “However, we would not be able to comment further as the matter is sub judice”, the spokesperson said.

The court has also issued a notice to Patanjali and sought a reply on Dabur’s petition, which also seeks Rs 2.01 crore from Ramdev’s company as compensation. Soon after, the Delhi High Court, however, restrained Patanjali Chyawanprash ad for disparaging rival Dabur’s product.

It said it had recently learnt that Patanjali has launched an advertisement campaign to promote its product “Patanjali Chyawanprash”. “Undoubtedly, grave and irreparable loss and damage would ensure to the appellant if interim protection is not granted”. The division bench of Delhi HC headed by the chief justice, while hearing an appeal, granted the injunction restraining the telecast and circulation of Patanjali’s said chyawanprash advertisement.

According to Dabur, Patanjali’s trademark and the style of packing in the advertisements is too similar to Dabur’s and any unsuspecting customer can easily be fooled.

As per reports, Dabur India moved the larger bench against the September 1 order of a single judge bench refusing its plea that Patanjali is restrained from airing the commercials.

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