Facebook really wants people to view Stories on its main app, so much so that the social network is now turning to Instagram to see if its teen-friendly app can get the feature to finally stick. Since that whole Instagram Stories thing appears to be going so well, porting it over into Facebook proper isn’t a bad idea – it’s just another benefit of having a whole suite of apps that you can pick and choose from in order to fine-tune the main money-maker.
The Stories cross-posting feature is now being tested with a small percentage of Instagram users, a company spokesperson told Business Insider on Wednesday.
It’s not clear how big the current test is or what Instagram’s future plans are for the feature.
Now you can post your Facebook story directly from the Instagram App and some users of the popular photo sharing app.
This type of new feature may seem a bit odd, but it may indicate a problem with the integration of the Snapchat feature on the main Facebook app. Last month TechCrunch reported that Facebook was testing Stories on desktop with an expected feature rollout later this year. Stories are so unpopular on Facebook that the company chose to place grayed-out icons of user’s friends to populate the Stories section of the app, as pointed out by The Verge. Instagram users have been able to share photos and videos directly to their Facebook News Feed for some time now, but that doesn’t work the other way around. The feature has been a hit on Instagram and has also seemingly managed to stunt Snapchat’s user growth. However, it’s uncertain whether the possibility of these new features will bring any more engagement to Facebook Stories. The feature appears to be quite similar to text posts with colored backgrounds on Facebook.