The decision will come into force before the fashion week in Paris later this month.
While the French law set to take effect October 1 requires both male and female models to present a health certificate obtained within the previous two years, LVMH and Kering said their charter would shorten the time frame to six months of the job. The two French groups now want to go beyond these unsaid dictated norms and want to use female models who are size 34 or over according to the French system and men sized 44 or more.
Further to this, the charter has pledged to care for the wellbeing of their models by providing nutritional advice and psychological support.
Their brands must also no longer hire models aged under 16 for shoots or cat walk shows representing adults.
The charter includes other measures such as banning the serving of alcohol to models under 18 and ensuring they have a guardian or chaperone present at all times.
The charter also introduces requirements that promise improved working conditions for models.
In 2015, France banned extremely-thin models from working in the fashion industry.
“I am deeply committed to ensuring that the working relationship between LVMH Group brands, agencies and models goes beyond simply complying with the legal requirements. The well-being of models is of great importance to us”, said Antoine Arnault, a board member of LVMH and son of owner Bernard Arnault.
The policy is expected to be implemented during the upcoming fashion week in NY, and in London when it starts on September 15. As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative. A monitoring committee, made up of representatives of the brands, agencies and models, will meet each year (once every six months for the first year).
Louis Vuitton, Christian Dior, Givenchy and Marc Jacobs all fall under LVMH, while Gucci, Saint Laurent, Alexander McQueen and Balenciaga are owned by Kering. By “empowering imagination”, Kering encourages its brands to reach their potential, in the most sustainable manner.