Upthere, the cloud service startup acquired by Western Digital

Financial terms of the deal were not disclosed.

Western Digital’s cloud services business will be led by Barbara Nelson, who recently joined the company from IronKey, a cloud security business where she was executive vice president and general manager.

According to TechCrunch, the USA storage giant has acquired Upthere to offer more innovative ways for consumers and enterprises to create and store data.

Upthere is far from being WDs only attempt to crack the consumer cloud storage market.

Acquisition comes just a day after Western Digital moved into cloud with its Upthere buy. Western Digital is also in the running to buy Toshiba’s $17.4 million chip business, leading a consortium of companies looking to purchase the business.

The company also provides storage solutions for consumer electronics products such as gaming consoles, multifunction printers, DVRs, set-top boxes, automobile navigation systems and camcorders. Its solution was to simply store user’s data in the cloud, bypassing local storage. WD Technologies have acquired San Disk for a whopping 19 billion in cash and stock.

For its part, Upthere praised Western Digital as a “wonderful supporter” of its mission to provide the world’s best personal storage experience and said it will continue to offer its services under the Upthere brand.

Founded in 2012, Upthere is a cloud services company that based in Redwood City, California.

Upthere describes itself as “platform agnostic” and is now available for Windows, iOS, Mac OS and Android as well as via a web interface.

On Monday, Western Digital announced that it has acquired Upthere, the company known for providing users with a single cloud-based storage space for photos, videos, music, and documents.

Before the WD acquisition, Upthere has raised $77 million in fresh venture capital in July 2016.

It also received $77 million a year ago, through a single funding round, with Western Digital Capital as one of the investors.

Clearly Western Digital found something it liked in Upthere and chose to bring it under its fold.

“I’m pleased to have Upthere CEO Chris Bourdon join the team as a strategic leader”.

Western Digital says it will gain more than 1,700 new customers through the acquisition, as well as an expanded product portfolio for its Data Center Systems (DCS) business unit, which it plans to market to its global customer base.

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